How to Sell Used Underwear Online: A Beginner’s Guide

Plenty of people, men and women alike, are curious about selling their worn underwear online but stall at the first hurdle: where do you actually start? The good news is that it’s simpler than it looks. You need a safe place to sell, a private profile, a few decent photos and a sensible routine for orders and posting. This guide walks you through each step.

Step 1: Check you’re comfortable with the basics

Before anything else, make sure this is right for you. It’s generally legal for adults in the UK to sell their own worn clothing, and the same is true in many other places, but rules do vary, so check locally if you live elsewhere. You must be 18 or over, and the items must be your own.

It’s also worth thinking about money from day one. If you earn from selling, you’re responsible for any tax due on that income. In the UK, HMRC has a £1,000 trading allowance that can cover small amounts of side income, but your situation may differ, so check HMRC’s guidance or speak to an accountant if you’re unsure.

Step 2: Choose where to sell

You could try selling through social media, but it’s hard work and offers you very little protection. A dedicated marketplace does a lot of the heavy lifting for you. Look for a few things:

• Age and ID checks for everyone, so you know you’re dealing with verified adults.
• Privacy by default, so your listings aren’t visible to the whole internet.
• Private messaging, so you never need to hand out your number or personal accounts.
• Reviews, so good sellers can build a reputation over time.
• Clear rules on what can and can’t be posted.

On Scent From Me, every member passes an ID and age check, profiles and listings are only visible to signed-in members, and your email is never shown. Sellers keep 100% of the sale price because there’s no commission; instead, sellers pay a simple monthly membership.

Step 3: Set up a private, appealing profile

Your profile is your shop window. Choose a username that has nothing to do with your real name or other social accounts. Write a short, friendly bio that says what you sell and what makes you you: maybe you’re a runner, you work on your feet all day, or you’re a gym regular.

You can also share optional details buyers like to filter by, such as your build or shoe size. Share only what you’re comfortable with. You don’t have to show your face at all, and many successful sellers never do.

Step 4: Take good, simple photos

Photos sell items. You don’t need a fancy camera, just good light and a tidy background. Natural daylight near a window works brilliantly. Show the item clearly: colour, style, fabric and any brand label. You can photograph it laid flat or show yourself wearing it, but explicit photos aren’t allowed, so keep things tasteful.

Check every shot for anything that could identify you: post on the side, a mirror reflection, a work lanyard or a distinctive view out of the window.

Step 5: Write listings that answer buyers’ questions

A good listing tells the buyer everything they need to know before they message you. Include:

• The style, such as briefs, boxers, trunks, thongs or full briefs.
• The brand, size, colour and fabric.
• How many days it will be worn, and whether extra days are available.
• Anything special, such as worn to the gym or during a long shift.
• Postage options and how you package items.

Be honest. Buyers leave reviews after each order, and accurate listings lead to good ones.

Step 6: Price sensibly

Look at similar listings and price somewhere in the middle to begin with. You can always move your prices up once you have reviews behind you. Think about extras too: additional days of wear, a gym session or a set of photos can all be offered as add-ons, which is exactly what custom order menus are for.

Step 7: Handle orders and payment

When a buyer places an order, you choose whether to accept it. On Scent From Me, buyers pay you directly using the payment method you’ve chosen, and your payment details are only shown to the buyer once you’ve accepted. Buyers tap "I want to buy it" on your listing, which sends you a message, so you can agree payment in the chat before setting up their order.

The golden rule: only post once you’ve been paid. Keep all your chats on the site too, so there’s a clear record if you ever need one.

Step 8: Package and post discreetly

Seal worn items in a zip-lock or vacuum bag to keep them fresh, then pop that inside plain, unbranded packaging. Use a return address that isn’t your home if you can, such as a PO box, and choose tracked postage so both of you can see where the parcel is.

Step 9: Keep your profile active

Sellers who do well tend to treat their profile like a small, steady side project. Add new listings regularly, reply to messages promptly and thank buyers after an order. Keep an eye on the wanted board, where buyers post what they’re looking for and sellers can get in touch.

If you want more insight, Seller Pro adds analytics such as views, favourites, who’s viewed your profile and your busiest times, plus the ability to message all your followers at once.

Ready to start?

Selling used underwear online is mostly about being organised, honest and a little bit patient. Get the basics right and the rest follows. If you’d like to give it a go, join Scent From Me for free, set up your seller profile and read our guide to selling used underwear for more tips.