How to Price Worn Underwear and Clothing (A Realistic Guide)

New sellers almost always ask the same first question: what should I actually charge? There’s no official price list, but there’s a pattern to how it tends to shake out.

The main factors

• Days worn -- a single day worn item typically prices lower than something worn for a week straight; buyers are often paying partly for the time commitment, not just the item.
• Brand and item type -- recognisable brands and certain item types (sports gear, gym wear) often support a higher price than unbranded basics.
• Activity while worn -- items worn during exercise, work, or specific activities the buyer asked for usually command more than items worn passively.
• Extras -- a short note, a photo set, or a small personal touch (within the rules) adds perceived value without much extra effort.
• Presentation -- clear, well-lit photos and an honest, specific description consistently outsell vague listings at the same price.

A sensible way to start

Rather than guessing from nothing, look at a handful of listings similar to what you’re planning to sell -- similar item, similar days worn, similar brand tier -- and price near the middle of that range to start. It’s easier to raise your prices once you have reviews and a following than to have priced yourself out of your first few sales.

Don’t undersell yourself

The most common mistake isn’t overpricing, it’s underpricing out of nerves about whether anyone will buy at all. Postage, your time, and the fact that this is a real service you’re providing all deserve to be priced in. If something sells instantly every time, that’s usually a sign the price could move up a little, not that you got lucky.

Keep it listed if you can repeat it

If what you’re selling is something you can genuinely offer again and again -- an item you can make again and again, like a weekly pair -- ticking "keep listed after a sale" means you’re not rebuilding the same listing from scratch every time a buyer comes back.

Rough price ranges to start from

Every market is different and prices change, so treat these as starting points rather than rules. The best guide is always what similar sellers on the site are charging right now.

• Underwear worn for one day usually sits at the lower end, with each extra day adding a set amount on top.
• Socks tend to start a little cheaper than underwear, but long wear and gym socks can match it.
• Gym wear, sports kit and uniforms often sell for more, because they’re bigger items and the wear itself takes more effort.
• Shoes and trainers are usually the most expensive items, partly because they cost more to buy and to post.

Using a price menu for custom orders

On Scent From Me, sellers can set a price menu for custom orders: a base price for one day’s wear, a price for each extra day, and extras such as a gym session or photos. Buyers pick what they want and see the total add up as they go. It saves you working out a new price for every message, and buyers like knowing the cost before they ask.

Postage isn’t part of the menu. When a buyer asks to order, you add the real postage cost for that item when you accept, so a pair of socks and a pair of boots don’t cost the same to send. The buyer sees the full total before they pay.

When to raise your prices

• You regularly have more custom requests than you can fill.
• Items sell within hours of being listed.
• You’ve built up good reviews and returning buyers.
• Your costs have gone up, for example postage or the items themselves.

Raise prices a little at a time, and keep a couple of lower-priced listings so new buyers still have an easy way to try you. Regular buyers will usually stay if your listings and service stay just as good.